Noordam Debuts Signature of Excellence!

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ms Noordam to Debut With Holland America Line's Signature of
Excellence Enhancements in Place

SEATTLE, July 11
It may be the fourth ship in the Vista Class series but when the ms
Noordam debuts in February 2006 it will be the first of its kind. The
1,848-passenger ms Noordam will showcase all the service and product
enhancements of the line's $225 million Signature of Excellence
initiative, including the addition of an Explorations Cafe -- a
cyber-coffee house powered by The New York Times -- expanded Pinnacle
Grill, and a new Pinnacle Bar.

"We are delighted to introduce the ms Noordam as our first new ship
fully equipped with all Signature of Excellence enhancements when she
sails from the shipyard early next year," said Rick Meadows, CTC,
senior vice president, marketing and sales. "She'll head into service
on our newest Caribbean itinerary providing guests sailing from New
York City with the top premium experience in the cruise industry."

Other major Signature of Excellence attributes will include the
innovative Culinary Arts Center presented by Food & Wine Magazine; an
expanded Greenhouse Spa and Salon; and upgraded youth facility that
includes the Teens-only Loft. Also new -- and unique to the Noordam --
will be the Pinnacle Wine Bar, offering a wide selection of worldwide
wines.

Special Signature of Excellence amenities add to the welcoming
ambience of the Noordam's 924 staterooms -- 87 percent of which offer
ocean views. All feature plush Euro-top Mariner Beds, deluxe
waffle/terry cloth robes, flat panel TVs, dvd players, magnifying
make-up mirrors with halo lighting, massage shower heads, professional
hair dryers, and complimentary fruit basket.

Holland America Line's new One-Touch Concierge Service will also be in
full operation when the Noordam arrives. All guests in verandah suites
will enjoy personalized phone concierge service to assist with special
requests, spa or dinner reservations, room service and other needs.
Offering similar assistance, food, and a place to relax and work, the
Neptune Lounge also will continue to offer concierge service to deluxe
verandah suite guests with One-Touch Concierge Service available when
the Neptune Lounge is closed.

New Culinary Arts Program in Partnership with Food & Wine Magazine

Among the most progressive of the Signature of Excellence enhancements
will be Holland America Line's recently announced Culinary Arts Center
presented by Food & Wine Magazine. More than 60 celebrated chefs and
culinary experts per year will provide cooking demonstrations and
intimate classes in the new state-of-the-art onboard show kitchen.

Four acclaimed culinary experts are confirmed during the Noordam's
inaugural year: Johnny Iuzzini, executive pastry chef of New York's
renowned Jean Georges restaurant (April 5, 10-day Caribbean); John
Howie, owner/chef of Seastar Restaurant and Raw Bar in Seattle (July
30, 10-day Europe); Charles Dale, founder of Aspen's Range and
Rustique restaurants (Sept. 18, 10-day Europe); and Anthony Giglio,
wine author and sommelier (Nov. 25, 11-day Caribbean).

The Culinary Arts Center with its state-of-the-art show kitchen will
serve as a hub for the interactive gourmet experiences. Guests in the
audience can get an up-close view of the cooking action on large,
plasma screens, while other guests also may watch these events from
the comfort of their staterooms. Each Culinary Arts Center will have
portable cooking stations where groups of up to 16 guests can
participate in hands-on classes.

New Explorations Cafe powered by The New York Times

The new Explorations Cafe -- powered by The New York Times offers
guests an opportunity to sip coffee, browse through one of the most
extensive libraries at sea, enjoy a wide selection of music at one of
several listening stations or surf the Internet. They also can work
The New York Times' crossword puzzles and access "TimesTalks" events
and the NYTimes.com website.

Youth Program Expands Club HAL®, Adds The Loft for Teens

Younger cruisers now enjoy supervised, age-specific activities in a
more comprehensive Youth Program and expanded Club HAL® designed for
kids ages 3 to 12. The younger ones can enjoy creative activities at
art tables, watch big-screen television and play on a fun slide. Older
kids, ages 8 to 12, have an area featuring arcade games, air hockey,
foosball, Karaoke, Internet access and Sony Playstations. Teens, ages
13-18, can enjoy their own special place to relax and socialize called
The Loft, teens-only lounge designed to resemble a New York artist's
loft.

Gourmet Dining and the Greenhouse Spa & Salon

Dining choices aboard the Noordam will include the expanded Pinnacle
Grill restaurant featuring Pacific Northwest fare and wines, and four
dining times in the main dining room. Guests can also enjoy enhanced
Lido dining and complimentary, 24-hour room service menu.

The Greenhouse Spa and Salon will provide guests with a wide range of
exotic skin, body and hair treatments. The spa features new treatment
rooms, a thermal suite and hydro-pool, as well as access to a
spacious, well-appointed fitness facility.

Eleven Caribbean sailings will depart New York, beginning with the
maiden voyage of the Noordam on February 22, 2006. Fares start at US
$1,199 per person, double occupancy.

About Holland America Line [a division of Carnival Corporation and plc
(NYSE: CCL and CUK)]

The award-winning premium cruise leader's fleet of 12 ships offers
nearly 500 cruises from 27 homeports and excels at providing gracious
and attentive service. It's renowned "Tradition of Excellence"
includes Signature of Excellence, a $225 million initiative targeting
product and service enhancements in stateroom accommodations, dining,
service, enrichment programs and activities, and worldwide
itineraries. Six ships are completed with the rest to be finished by
the end of 2006. For more information, consult a travel agent.
World's Leading Cruise Lines

The highest-rated premium cruise line in the world, Holland America
Line is a member of the exclusive World's Leading Cruise Lines
alliance, which also includes Carnival Cruise Lines, Princess Cruises,
Cunard Line, Seabourn Cruise Line, Costa Cruises and Windstar Cruises.
Sharing a passion to please each guest and a commitment to quality and
value, these lines appeal to a wide range of lifestyles and budgets.
The World's Leading Cruise Lines offer exciting and enriching cruise
vacations to the world's most desirable destinations.