"The Celebrity Treatment"!

Hi Everyone,

I received this press release from Celebrity Cruises and thought it
would be of interest. If you have missed any of my news' postings,
they are available on my web site.

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Ray
LIGHTHOUSE TRAVEL
800-719-9917 or 805-566-3905
http://www.lighthousetravel.com


Celebrity Cruises Launches New Ad Campaign Highlighting 'The Celebrity
Treatment'

MIAMI, Jan. 17
Celebrity Cruises has launched a major new advertising campaign built
around the theme, "The Celebrity Treatment." Created by Arnold
Worldwide, the TV and print campaign showcases how Celebrity Cruises'
service and experience as a whole makes the line's guests feel like
celebrities.

"This campaign is designed to convey the emotional connection our
guests feel from the minute they step aboard until the moment they
reluctantly leave," said Celebrity's Senior Vice President of
Marketing, Ellen Taaffe. "It playfully conveys that special something
that only we can offer, which we call 'The Celebrity Treatment'."

The broadcast campaign -- consisting of two 30-second ads directed by
award-winning commercial director Erich Joiner -- hits the airwaves
this week and marks the first time in several years that Celebrity has
advertised on network TV. The new ads will appear this month on hit
shows such as Desperate Housewives, Lost and According to Jim, and
also will appear on select cable channels including the Travel Channel
and Food Network throughout the year.

The print campaign -- a portion of which features work by well-known
photographer Peggy Sirota -- will run in a breadth of consumer
publications and newspapers throughout the year, while separate ads
will appear in a variety of publications geared for travel agents.

"Arnold's new campaign for Celebrity continues our conscious creative
approach of focusing on the emotional impact that comes from taking
care of people during their vacation," said Arnold Worldwide Chairman
and Chief Creative Officer Ron Lawner.

About Celebrity Cruises

Celebrity Cruises offers a comfortably sophisticated, upscale cruise
experience with highly personalized service, authentic five-star
dining, and extraordinary attention to detail. Its nine ships and the
line's service, cuisine and spas consistently dominate top travelers'
surveys.

Celebrity sails in Alaska, Bermuda, California, the Caribbean, Europe,
the Galapagos Islands, Hawaii, the Mexican Riviera, the Panama Canal
and South America. For more information, call your travel agent.

About Arnold Worldwide

Arnold Worldwide is the headquarters of Arnold Worldwide Partners, a
global network owned by Havas (Nasdaq: HAVS) (Euronext Paris: HAV.PA).
Arnold Worldwide represents one of the lead agencies in the system,
with five fully integrated service offices in the U.S.: the Boston
headquarters, New York, Washington, D.C., St. Louis and Los Angeles as
well as five additional service offices. Globally, Arnold Worldwide
Partners consists of 18 offices in 8 countries, which include the five
full-service U.S. operations.

Arnold Worldwide is one of the most highly awarded agencies in the
world, with a client roster that includes well-recognized brands like
American Legacy Foundation's truth(R), Vonage, Royal Caribbean,
McDonald's, Fidelity Investments, Hershey's, RadioShack and Jack
Daniels. It has received the Grand Prix at the International Festival
in Cannes, top honors at the International ANDY Awards, and been a
consistent annual winner of Clios, EFFIEs, Obies and One Show awards.

Managing Partner, Group Creative Director - Pete Favat
SVP Creative Director - Art Director - Wade Devers
SVP Creative Director - Copywriter - David Register
Sr. Broadcast Producer, Group Head - Spring Clinton Smith
Sr. Print Production Manager - Pamela Noon
Director - Erich Joiner
Photographer - Peggy Sirota