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in-flight American Airlines News is Advertorial, AKA Fake News
The "America's Innovators and Entrepreneurs" talk radio show on
American Airlines is a paid Advertorial disguised as news - a VNR (http://en.wikipedia.org/wiki/VNR), IMO. I just got the spam email below offering to put my company on the show - for a fee, and grant me 'final editorial control'. Received: from skyradioandvideo.com (rrcs-64-183-99-142.west.biz.rr.com [64.183.99.142]) by mx1.messagingengine.com (Postfix) with ESMTP id 809C0261139 for x; Sun, 13 May 2007 04:35:06 -0400 (EDT) Received: from WORKSTATION34 ([64.183.99.146]) by skyradioandvideo.com with Microsoft SMTPSVC(6.0.3790.3959); Sun, 13 May 2007 00:29:47 -0700 To: x From: Patricia Chi Subject: Radio Interview with my company X-Priority: 1 X-MSMail-Priority: High X-Mailer: Microsoft Outlook 8.5, Build 4.71.2173.0 X-MimeOLE: Produced By Microsoft MimeOLE V5.50.4522.1200 Reply-To: Errors-To: Content-Transfer-Encoding: 8bit Content-Type: text/plain; charset="iso-8859-1" MIME-Version: 1.0 Message-ID: ] Date: Sun, 13 May 2007 00:31:49 -0700 X-OriginalArrivalTime: 13 May 2007 07:29:47.0161 (UTC) FILETIME=[7BD0F890:01C79530] TIME SENSITIVE MATERIAL My name My phone # Hello: I am writing on behalf of Sky Radio Network, the nation's leading in-flight media company, in regards to our upcoming "America's Innovators and Entrepreneurs" talk radio show on American Airlines. This special on-going radio series spotlights compelling profiles of innovators and entrepreneurs -- from the small business owner to the large enterprise CEO -- the people that make up the backbone of business in America and are rarely heard from. This show will feature stories of hope, ideas and success stories in ways you've never heard before. I would like to personally invite you to participate in our radio program, which airs worldwide on American Airlines for a full month reaching 4.2 million business and leisure travelers. There is a small production fee to participate (see participation costs and details below). Our guests to date include: Anthony Ambrose, General Manager, Intel Craig Ellins, CEO, DigitalFX Tom Cates, President, Brookeside Stephan Brant, Managing VP, Hitachi Consulting Debbie Grodon, President & CEO, Snappy Auctions Al Knapp, President & CEO, Ethanex Energy Joy Flora, President, Merry Maids To hear some of our current and past interviews, click on www.skyradionet.com Our production team will produce a dynamic one-on-one interview. Our writers will script everything in advance with your final editorial control. Your interview will air in a continuous loop on 29,000 American Airlines flights during the entire month of September 2007. Since we're on deadline, we're offering our last two spots on our September 2007 edition for only $3,995 (normally $6,995). Please note we must record your interview by May 30th and because of our tight deadline, we need a commitment to secure your spot no later than noon PST on Tuesday, May 15th. Your participation includes: 1. Production and placement of a three-minute interview/profile to air worldwide on "The Business and Technology Report" on 29,000 American flights reaching 4.2 million in September 2007. **American Airlines is the world's largest airline and flies to more destinations than any other airline. Media kit: http://www.skyradionet.com/mediakitaa.cfm FAQ: http://www.skyradionet.com/faq 2. Sky Radio's "America's Innovators and Entrepreneurs" program listing in American Attractions (350,000 monthly copies). ** American Attractions has the greatest number of readers and largest circulation of any in-flight publication. 3. Rebroadcast of interview on http://www.skyradionet.com with link to your site for 1 year. 4. Digital audio file of interview for promotional and marketing purposes. 5. "As heard on American Airlines" logo for airing of interview on your website. 6. All turnkey production including scripting, recording, editing, mastering and delivery. Please contact me as soon as possible to reserve your spot, as space is very limited. In the meantime, I encourage you to visit our website to gain a better understanding of who we are and the caliber of clients we represent. Look forward to hearing from you soon. Sincerely, Patricia Chi Producer Sky Radio Network 12155 Riverside Drive Valley Village, CA 91607 818.754.6687 Office 310-594-9609 Mobile 818.301.2099 Fax www.skyradionet.com Producers of the #1 Talk Shows in the Sky and on the Web Sky Radio Network is an independent producer contracted to place business and lifestyles talk radio programming for four major domestic carriers. If you'd like to call for a reference, please contact the Executive Producer, Elizabeth Montgomery at 818-762-6800 ext. 11 or email . If you want to be take off our invitation list, please reply to this email stating your intent. |
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in-flight American Airlines News is Advertorial, AKA Fake News
"Elvey" wrote in message oups.com... The "America's Innovators and Entrepreneurs" talk radio show on American Airlines is a paid Advertorial disguised as news - a VNR (http://en.wikipedia.org/wiki/VNR), IMO. I just got the spam email below offering to put my company on the show - for a fee, and grant me 'final editorial control'. ......And you are surprised? Shocked? Leave your office and board the first city-owned bus which passes the nearest stop. Inside, look above the windows - advertising signs, folks paying the city transit authority to promote their product/service. In many cities, the entire exterior of a bus is sold as advertising space. I haven't seen a phallic "Preparation H" buss yet, but expect to. WN's "Shamu" bird was certainly a commercial for Sea World (which I expect paid for the painting). .....and you're discombobulated at being solicited. Que maroon! TMO |
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in-flight American Airlines News is Advertorial, AKA Fake News
Elvey wrote:
The "America's Innovators and Entrepreneurs" talk radio show on American Airlines is a paid Advertorial disguised as news - a VNR (http://en.wikipedia.org/wiki/VNR), IMO. Every show like that is the same way. I sort of thought everyone knew that. miguel -- Hit the road! Photos from around the world: http://travel.u.nu Detailed airport information: http://airport.u.nu |
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in-flight American Airlines News is Advertorial, AKA Fake News
On May 19, 2:56 pm, Miguel Cruz wrote:
Elvey wrote: The "America's Innovators and Entrepreneurs" talk radio show on American Airlines is a paid Advertorial disguised as news - a VNR (http://en.wikipedia.org/wiki/VNR), IMO. Every show like that is the same way. I sort of thought everyone knew that. I always presumed it was part of a larger package of cooperation, not just a pay per appearance kind of deal. |
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