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Feeding The Love Boat !!!
http://www.forbes.com/logistics/2006...gistics-royal-
carribbean_cx_0214cruiseboats.html?partner=rss Feeding The Love Boat Robert Malone, 02.14.06, 2:00 PM ET Everyone knows what a cruise is about: sun, fun and, of course, eating constantly. But it's the last expectation that creates one of the most interesting problems in logistics. How do you provide a floating feast to a vessel that's always on the move? You call GeoLogistics. Shipping lines in the cruise ship business rely on third-party providers that offer the means to direct supplies to ships in transit. These supplies need to be on time, in the right quantities and in quality condition, and shipments must be planned weeks or months in advance of the delivery date. Third-party providers may also take care of delivering maintenance supplies and furnishings. Or they may provide extended services, like health issues and customs assistance at various ports. GeoLogistics has offices worldwide where these services can be coordinated. "A typical ship, such as a Royal Caribbean International ship, may receive anywhere from seven to ten shipping containers full of food and beverages in one shipment," says Michael Squadrille, the director of business development for the Americas Region of GeoLogistics. They provide global-scale services for Princess Cruise Lines, such as with their Diamond Princess ship, including technical support, maintenance, logistics transportation management and security. For Royal Caribbean International (nyse: RCL - news - people ) and Celebrity Cruises, GeoLogistics provides containers from their U.S. distribution center in Florida by sea freight to whichever European ports (such as Rotterdam) are nearest to the port being used by a particular cruise ship. Between ports, they truck the containers. As much as half of a cruise ship's deliveries can need refrigeration. These goods are kept cool in containers during transit and during the waiting period before being loaded onto a cruise ship. Newspapers and other time-sensitive materials may be delivered by airfreight and then go by truck to docked cruise ships. "Cruise ships often dock at 7:00 A.M. We do the loading while the passengers disembark and tour. By the time they come back in the evening, we are finished loading, and they are basically unaware of our work. Other docking services may well be loading alongside of us," says Squadrille. The pressure on the cruise companies and the third-party providers will become more intense in the near future. Cruise ships, like the Royal Caribbean's soon-to-be-launched Freedom of the Seas, exemplify the recent trend toward an increase in cruise ship size. Freedom of the Seas will have nearly twice the passenger capacity of the Queen Mary II (4.370 passengers compared with 2,820). In turn, she will be dwarfed by the upcoming Royal Caribbean ship Project Genesis. This floating city is expected to carry 6,400 passengers and weigh in at 220,000 tons. The logistics of a seamless supply of goods will require many more than ten containers at each port of call. |
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